For best results please ensure your document is set up with a 0.125
inch bleed on all 4 sides. (Even if your artwork does not bleed, go
ahead and set up the document with bleed anyway. The server will
automatically trim 0.125 inches from all 4 sides).
Be sure your document is proportional to 4.25 inches wide x 9.75 inches tall.
If you need help preparing your artwork, please feel free to contact us. We are happy to help!
The use of rack cards as part of a print marketing plan can help get the word out about your business to potential new customers as they are completing other activities. A card card-body-designed rack card is intriguing enough for a customer to pick it up and look for more information. Using a printing company that produces high-quality products for your rack card design needs can help you present your business in a sleek and professional way.
What is a Rack Card?
A rack card is a printed marketing carousel-item that is designed to be left on display for individuals to takeaway. In many cases, rack cards are designed to fit inside a standard brochure holder so they can be displayed upright for easy viewing and distribution. These types of cards can be printed on one side or both, but the displayed side should ideally be designed to be eye-catching but simple enough to make the information easily readable for the viewer. The back of the card can give more details and describe how to obtain more information.
What Can Rack Cards Do for You?
Rack card printing is useful in a number of different marketing settings. Some businesses keep them on display continuously as a general promotional tool, while others choose to have them printed solely to promote an upcoming event or special deal. The goal of displaying the cards is to reach as many customers as possible, driving foot traffic into your business or to your event. How you choose to use a rack card depends on your marketing plan and your type of business.
- Menus
- Price Lists
- Coupons
- Special Event Promotion
- Annual or Monthly Event Calendars
Where to Display Rack Cards
A rack card display can be found in many different business settings. If you choose to keep a continuous display, such as takeout menus or price lists, you can have a brochure rack at your checkout counter or in the lobby of the place of business. You can also display your cards at other locations like rest stops, or you can display them at businesses where you have cultivated a relationship.
